Overlai, a platform focused on protecting digital property and intellectual property rights, announced

Overlai, a platform focused on protecting digital property and intellectual property rights, announced the soft launch of its mobile application and Adobe plugin on the Aptos blockchain.

This technology works by scanning the media and printing its metadata with an “invisible watermark”. This invisible watermark is then recorded on the Aptos blockchain network, providing an immutable record of ownership.

Project spokespeople explained that ownership is retained regardless of the number of times the media is compressed, captured, or converted, and remains constant regardless of where the media is published online or otherwise.

Luke Newman, co-founder and CEO of Overlai, emphasized that the company aims to be a one-stop shop for the protection of copyright and other intellectual property rights in the digital age:

“Our hope is that this platform will set a new standard for ingredient traceability, royalty payments and provenance. Our partnership with Aptos is essential and their industry expertise is being used to leverage blockchain technology to play a vital role in the future of online content.

The primary goal of Overlai’s mission is to protect artists and creators from AI mining, a process in which AI programs and algorithms search the Internet and use media to train AI .

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“Overlai’s comprehensive decentralized infrastructure will facilitate the next phase of ethically sourced models by giving creators the flexibility to opt in or out of AI training,” Newman said.

AI training methods are not voluntary, and AI operators generally do not obtain consent from the creators, copyright owners, or stakeholders of a media or intellectual property before use their intellectual property for AI training purposes.

Overlai products would prevent AI scraping by issuing a C2PA “Do Not Train” declaration as comprehensive and ongoing protection to prevent AI scraping bots from using protected media for training or training purposes. content creation.

Avery Cheng, chief technology officer at Aptos Labs, echoed Newman’s sentiments and stressed the importance of protecting content creators. “It’s very important to ensure that creators can maintain ownership of their assets and feel empowered by AI rather than being prevented from doing so,” Cheng said.

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