On June 5, Meta Platforms received 11 complaints regarding proposed changes to how…
On June 5, Meta Platforms received 11 complaints about proposed changes to the way it uses personal data to train its artificial intelligence (AI) models without consent, which could violate EU data protection regulations. confidentiality.
Privacy advocacy group None of Your Business (NYOB) has called on national privacy watchdogs to take immediate action to stop the Meta changes. 11 complaints were filed in Austria, Belgium, France, Germany, Greece, Italy, Ireland, the Netherlands, Norway, Poland and Spain.
The complaint alleges
The complaints alleged that recent changes to Meta’s privacy policy, effective June 26, would allow the company to leverage years of personal posts, private photos and online tracking data for its AI technology.
Due to the impending changes, NOYB has asked data protection authorities in 11 countries to launch an urgent review.
According to a statement from NYOB, Meta’s recently updated privacy policy indicates a legitimate interest in using user data to train and develop generative AI models and other AI tools, which may be shared with some thirds.
The policy change affects millions of European users, preventing them from having their data deleted once it enters the system.
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NOYB has already filed several complaints against Meta and other major tech companies for alleged violations of the European Union’s General Data Protection Regulation (GDPR), threatening fines of up to 4% of the company’s total global sales. company in the event of a violation.
Meta ignored the European Court’s decision
Max Schrems, founder of NOYB, noted in a statement that the European Court of Justice has already issued a landmark ruling on this issue in 2021, which should serve as a reference point for addressing the proposed use of Meta’s personal data. he said:
“The CJEU has already made it clear that Meta has no ‘legitimate interest’ in overriding users’ right to data protection in matters of advertising…Meta once again appears to be blatantly ignoring the CJEU’s rulings.
Schrems said it was completely unreasonable to put users in charge of protecting their privacy. The law requires Meta to obtain explicit consent from users rather than offering a hidden and misleading opt-out option.
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He stressed that if Meta wants to use user data, it must request permission directly. Instead, Meta asked users to no longer be able to use the data, which is inappropriate.
In July 2023, Google was sued on similar grounds after updating its privacy policy. The lawsuit accused the company of misusing large amounts of data, including copyrighted material, in its artificial intelligence training.
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