TikTok could soon be filled with ads featuring AI-powered “digital avatars” that brands can say almost anything to promote their products.
TikTok announced on June 17 that it was expanding its Symphony range A set of ads with “stock avatars” and “AI voiceover” functionality that claims to help brands create and localize content.
TikTok said its original avatars are “all created from video footage of real actors who are paid and licensed for commercial use”, and users can choose an AI-powered “voice and accent” to play the text that will be dubbed on the avatar. .
A video demonstration shows that the text-to-speech tool can dub voices in multiple languages into actors and attempt to imitate the tongue’s mouth movements. The script can also be generated by artificial intelligence.
Ten languages and dialects are supported, including English, Spanish, Japanese and Korean. The tool detects the input language and inserts it into the users’ target language.
The new avatar feature is part of TikTok’s AI-powered advertising suite rolled out earlier this year, which includes a “virtual assistant” that explores the platform for trends and can generate ideas and scripts.
AI avatars, translation and voice-over features are available in its beta versions, which TikTok has closed behind a waiting list for a limited number of users.
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The platform also offers “personalized avatars” that replicate the appearance of content creators and brand spokespersons and have the same “multilingual capabilities” as stock trading robots.
TikTok added that custom avatars are being tested with its creator community.
TikTok will automatically label videos created using its AI tools as AI-generated “in the interest of full transparency” – demo video featuring AI clone creators shows small box in the bottom corner with the label.
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AI cloning is not perfect. The video shows that mouth movements and gestures do not match what is being said, a phenomenon known as the “uncanny valley.”
TikTok’s foray into AI avatars comes months after Meta rolled out an AI chatbot in September that resembled several celebrities.
Paris Hilton, Snoop Dogg and former FTX promoter Tom Brady were among around 30 high-profile personalities that Meta cloned into AI bots that now manage their Facebook and Instagram accounts.
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